Kelly Okamura is a design industry consultant and marketer of qualitative global trend services. She has 20+ years of experience in the field that includes marketing, management, fashion journalism, pr/communications.
Since 1993, Kelly has worked with leading international trend and colour forecasting services. As the Canadian marketing agent for ESP TrendLab, New York, Kelly is the liaison between Canadian companies and a global community of elite trend trackers.
A former fashion editor and writer she has contributed to a number of trade related publications, and provides independent fashion and trend direction to her clients. In addition to seasonal presentations to individual companies, she has been a key speaker to national trade associations and lectured at the post secondary level.
Formerly a director with the charity Windfall Clothing Service that provides new clothes to 80 social service agencies in the Greater Toronto Area, Kelly is committed to innovative product development via iterative design processes under the GooderGoods platform.
Paul was excited to speak with Kelly about her fascinating career and the direction she is heading in the future.
For more information, check out Kelly’s website: gooderGoods.ca.