Jeffrey Orridge has led a fascinating and self-determined life. A name that you might not recognize, he is nevertheless responsible for figuring out how the sports’ stories are delivered to Canadians today as the Executive Director of CBC Sports and the General Manager of the Olympics for CBC.

Pj first contacted Jeffery for a quote when CBC won the rights to international figure skating and was impressed by his passion for not only her sport but all sports.

Jeffrey was born and raised in the United States and has a law degree from Harvard University. This education was key in making the transition from practicing law to his first sports’ job as head of business and legal affairs for US Basketball during an era when the American Dream Team was the focus of huge attention at the 1992 Olympic Games in Barcelona.

Jeffrey has also held high level positions with Mattel, Reebok, Warner Brothers, One Net Now and Momentum – and just before coming to CBC – he was the Chief Operating Officer and head of Global development for Right To Play. Right to Play may have been the first reason Pj was so interested to speak with Jeffrey in what turned out to be an illuminating conversation of one man’s personal and career course that went places he couldn’t have foreseen.

Integrity, Intelligence and Insight – what’s not to like? This interview is chock full of all three.

If you would like to follow Jeffrey Orridge on Twitter – he can be found here: @jorridgecbc.